Are you a Business Analyst or Product Owner who’s constantly thinking: 

“How do I demonstrate my value?”

“Does this solution actually solve the problem or just address symptoms we thought we already tackled?”

“Which features will have the greatest organizational impact?”

Or maybe you’ve (finally) realized that your boss isn’t actually concerned with your career.

You’re not alone. 

If you’re shaping internal products but want to stay hands-on, InsideProduct is for you. Our curated weekly newsletter is specifically designed to provide valuable insights and deep expertise for individual contributors. Combined with coaching and career guidance, InsideProduct helps you continue to demonstrate your value at every stage of the internal product lifecycle.

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“Kent has a keen attention to where within the product lifecycle things may go wrong. His writing not only delivers the right message at the right time, it’s also practical enough to take action on.” – Vanathy L.

Want to know what you just signed up for? Access the newsletter archive for tailored content specifically for people InsideProduct.   

Resource Hub

Ready for a deep dive? Haven’t gone down a rabbit hole since breakfast? 

This is where you can find anything referenced in the newsletter — from product roadmaps to backlog refinement, from acceptance criteria to context diagrams, decision filters, impact mapping, personas and more. 

Plus, courses, articles, ebooks and presentations designed to help you drive more impact for your organization and your career.

About Kent 

Raise your hand if you’ve lost count of how many times you’ve spun your wheels, because you were spending too much time, energy and resources on the wrong problems. I’ve been comfortable with the idea of internal products for a while, but a lot of business analysts and product owners don’t look at things that way. 

I founded InsideProduct because I realized there are plenty of resources talking about product management but few with a focus on those working inside an organization. In other words, I wanted to help more people like me.